Nepali
market may not yet be labelled as the market with nonchalant customer service
but I am afraid we may soon have another negative label associated. Today
hundreds of retails stores are mushrooming at an alarming rate – forgotten are
the mom and pop stores who catered only to a small customers. Some offer unique
products while some offer same products with a different twist. But one thing
is common – all these retail stores lack a magnitude in customer service.
When I
returned back from the US after a college degree and a one year stint at a
corporate house with a 25 days training on telephone and face to face customer
service training sessions I was appalled by the service I encountered in Nepal.
Not that the service was excellent before I left for US the only difference was
that now I noticed and I had learned the art of selling way different compared
to Nepal. Every purchase made me unhappy and every time I encountered an
unfriendly sales staff I asked if h/she could be kind enough to smile and help
me – some would return my request with a look as if I were a crazy person while
the others simply pretend they haven’t heard me. Some of the stores I visit are
mainly due to convenience and not due to their impeccable customer service. Finally,
I am in a phase of shuffling my priorities as I do not want to spend my money in
a store that does not want it – and I believe I have choices.
Last month
I ventured out to a couple of furniture stores to buy a piece of sofa. It was a
sour experience as I realized none were eager to sell their products. I had to
enquire a lot and mostly met with vague answers as if I were constantly being
judged of my capability to make a purchase. Couple of months back, one of my
expat friends was toiling around in Thamel window shopping when by chance she happened
to like a nice piece of silver jewellery. When she approached the store keeper
she was told that it was too expensive and she couldn’t afford the piece. My
friend happens to be a simpleton but the fact is she is capable of buying
anything she desires.
I
understand most of the sales persons in Nepal might be poorly paid but this
doesn’t give them any right to treat the customers in an unfair manner. When a
business owner invests a huge amount of money it is pertinent that the owner
understand the basics: without a happy customer his/her business is already
losing grounds. But then again how would a business owner train the sales
person when s/he constantly judge the customers based on their physical
appearance. I believe Nepalese are used to Nepal’s laid back customer service
but as a customer wouldn’t you want to be happy when you swipe your card? I
would.
Many
businesses in Nepal have come a long way. We have witnessed numerous international
ventures entering local market and competition is tough. But we are also aware
of business owners complaining about the obstacles of starting or sustaining
their businesses due to the frequent political strikes and flailing economy. I
believe if a business has a unique selling proposition topped with an
impeccable customer service orientation to its sales staff businesses will
thrive and customers will be satisfied.
Starting a
business is easy if one has the capital but surviving is a tough act. Unfortunately
Nepalese lack the basics of customer service. The 25 days training taught me
many valuable lessons but one that stuck with me forever is that retaining a
customer is key to winning.
While this seems to be improving in 2015 (today) we still have a long way to go. Great write up! I wonder where do you get the time to write. I wish I was contributing to my blog as much as you are to yours!
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